Vacancy for Senior Content Manager

Job Reference: GTR/1829
Job Title: Senior Content Manager
Training Salary: .
Salary: Competitive + Great Benefits including free travel on our services
Location: Monument Place, London
Hours of Work: Office Hours + Flexibility when required
Job Expires: 27 Feb 2018 at 11:45PM

About Govia Thameslink Railway

Job Title:             Senior Content Manager

Location:             Monument Place

Grade:                  MG3

Salary:                  Competitive + Great Benefits including free travel on our services

Reports to:         Senior Digital Manager

About Us:

Govia Thameslink Railway is a partnership between two world-class transport operators – the Go-Ahead Group and Keolis. With nearly 7000 staff across the South East of the UK, we are the largest train operating company in the UK, operating Gatwick Express, Thameslink Southern and Great Northern. We’re here to introduce ground breaking new technologies and carry out the biggest rail transformation in decades.

Working for us, you’ll enjoy great company and industry benefits, including free travel on our services (Gatwick Express, Thameslink, Southern and Great Northern) and huge discounts with other UK and international train operators, including London Underground. You’ll get a market leading pension, and fantastic discount schemes. Not to mention, an interesting and varied work schedule, in an environment where learning and progression are actively encouraged.

Now recruiting an innovative Digital Acquisition Manager

To succeed in this role, first and foremost, you’ll need intensive knowledge of digital marketing and content creation, including desktop, mobile app, display and PPC, social media strategies and customer lifecycle programmes. You’ll have a forward thinking approach to content and be able to manage external resource in an effective and organised fashion. You’ll be managing a small, fast-paced team delivering marketing content regarding the biggest change our industry has seen in decades.

You’ll need to be a results driven professional who can focus on measurement of ROI, channel shift and revenue growth. You will manage content lifecycle for four very different brands, Gatwick Express, Southern, Thameslink and Great Northern.

Key roles and responsibilities

  • Managing the ongoing content development for four brand websites to drive increased traffic, registrations and retail conversions.
  • Maintain strong relationships with internal and external stakeholders, showcasing the specialist knowledge of the digital team and wider Marketing & Communications Function.
  • Robustly manage content lifecycle and develop tools to support this.
  • Create the content strategy, which is driven by, and aligns with, the Marketing and Communications strategy.
  • Ensure that the latest digital innovations are communicated across the business and teams trained accordingly
  • Maintain strong relationships with internal and external stakeholders, showcasing the specialist knowledge of the digital team and wider Marketing & Communications Function.
  • Ensuring optimisation and regular reporting of all digital channels including PPC, SEO, Display, Affiliates, eCRM, app downloads and social media.

This role will be based at Monument Place, adjacent to Monument Tube Station and only 10 minutes’ walk from London Bridge mainline station.

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